logo Concept: These are the logo concepts that where done to try to define a theme. In the process, I used various aspects that where bold, impactful, and sophisticated. I also played with the structure and shapes that conformed tothe Media buttons
Old Branding: This was the brands old branding that they wanted to redesign. I wanted to make it more impactful and morden. Which would capture the eye.
Brand Elements: Compile all the element enable me to to see what was working or not and lead to making alteration.
SCFF
Client:
SCFF is a media and film festival aimed at showcasing Christian storytelling through film and digital content. The identity needed to balance clarity, modernity, and strong visual impact to appeal to diverse audiences.
Design Approach:
I created a flexible logo system based on universal media control symbols, with a geometric style that feels bold and recognisable across digital and print. The identity is grounded in a vibrant, youthful color palette, supported by Helvetica typography for readability and structure. I also developed a custom pattern using brand shapes, and an icon set to support web, signage, and promotional materials.
Process:
Communication was managed entirely through Fiverr, where I began by asking targeted questions about the client’s goals, audience, and tone. From there, I sketched out logo ideas and tested several font combinations to find the right balance of strength and approachability. Once we landed on the final direction, I expanded the design into a full set of brand elements, including a logomark, a refined color palette, and typographic styling guides. The files were delivered in both editable and ready-to-use formats, with instructions for consistent use.
Outcome:
SCFF received a refreshed brand system that felt modern, clean, and far more flexible. The client was particularly pleased with the usability of the final files, which allowed them to apply the branding confidently across their business materials without needing further design support.
