This is a self-initiated brand concept, developed as an exercise in visual storytelling and identity design. While not tied to a real-world client, the project explores how design principles can be applied to create a cohesive, compelling brand from the ground up.

 

Dark Ruby is a fictional brand that conforms to Luxury, classic, rich and elegance. With this, the brand elements also shows this by the abstract pattern that is complex in it way, but also doesn't fail to show elegances. The colours that are used, is to emphasis this with the rich and classic look, as the colours are dark. Which can be find in other brands that encapsulate these characteristics. 

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The logo conveys the specific coffee being promoted as it portrays the consistency of the product when liquified. Due to the proximity and the curvaceous of the letters. The coffee seeds within the logo is to show what is being promoted and its inclusions is referring to how a ruby and a coffee bean have similar attributes.